About Us
There has never been a more relevant or crucial time to get a professional designation than right now. The financial services industry is changing rapidly. The Department of Labor's fiduciary rule has had a profound impact on the way financial professionals conduct business going forward. The rule fills more than 1000 pages and is comprised of very complicated requirements and restrictions that if not followed can hinder an advisors' practice and their ability to get paid for their services. With hundreds of different sources claiming to be the expert on the rule and what it now means to be a fiduciary, gathering all the facts, putting them together in an easy to understand format, and applying them to one's own practice has proven to be a scary and formidable task for the average financial professional. Especially considering the uncertainty of the future of the rule after the 5th circuit court's decision to vacate it.
NACFF was created to provide all the information, tools, and resources needed for financial professionals to ensure they are compliant with fiduciary standards regardless of the outcome of the DOL's version of the fiduciary rule. We have taken it a step further by providing a comprehensive fiduciary training program and certification process that will further establish qualified financial professionals as a Certified Financial Fiduciary® (CFF).
CFF is a professional designation for financial professionals, namely, those who have successfully completed a rigorous certification and training process established by NACFF and AFEA (The American Financial Education Alliance), and who agree to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients.
Financial professionals who have earned the Certified Financial Fiduciary® (CFF) designation can immediately and clearly demonstrate an expert knowledge of fiduciary standards, and how they practice a fundamental obligation to always put their clients best interests first. Additionally, CFF designees are bound by a code of conduct which holds them to the highest standards of professionalism in the financial services industry.
The certification mark coupled with the information and processes taught in the course makes it easy for a financial professional to quickly demonstrate the added value and security they bring to potential and existing clients.